Skincare and beauty trends among Generation Z are rapidly growing, with a clear focus on healthy skin and self-care. This shift is evident in the rising sales of skincare products, beauty items, and perfumes. As brands increasingly cater to younger audiences, the beauty industry continues to evolve. Looking ahead to 2024, Gen Z is expected to prioritize simplicity and convenience, preferring products that are easy to use and highly effective. Beauty items that offer both practicality and value are anticipated to dominate the trends in the year to come.
Effortless Makeup Looks
While Gen Z is known for their creativity and self-expression, when it comes to makeup, they tend to opt for a more minimalist approach. In fact, simple, effortless looks have become their go-to, focusing on natural beauty with just a touch of elegance.
Beauty Influencers as Inspiration
Moreover, rather than seeing influencers as life role models, Gen Z turns to them for beauty and self-care inspiration. These influencers play a pivotal role in guiding Gen Z to select the right skincare and beauty products, helping them stay on trend and find what works best for their individual needs.
Top Beauty Products in 2024
As we look to 2024, lip gloss is expected to remain a top favorite among Gen Z, continuing its popularity from this year. Alongside gloss, other lip care products, such as lip serums, lipsticks, and tints, are predicted to rise in demand. Additionally, when it comes to color choices, Gen Z continues to gravitate toward natural, healthy shades that enhance their lips with a fresh, dewy glow.
4 Trusted E-commerce for Buying Skin Care & Beauty Products!
- Sephora
Sephora, founded in France in 1970 by Dominique Mandonnaud, is a leader in beauty retail. After acquiring Luxola in 2015, it expanded its range to include both luxury and high-end products. With over 5,000 items from 80 brands, Sephora offers skincare, makeup, fragrance, and more. The brand operates nearly 1,900 stores across 29 countries, including over 200 in the Asia-Pacific region. Sephora features top brands like Make Up For Ever, Benefit Cosmetics, and Marc Jacobs Beauty. Plus, enjoy free shipping on orders over $12.50.
- Althea Korea
Althea Korea, founded in June 2015, is a trusted online beauty store specializing in Korean beauty products. It offers popular brands like Laneige, Innisfree, and Missha at prices similar to those in Korea, often lower than physical stores. Althea also provides free samples with purchases and offers free shipping on orders over $31.25.
- Sociolla
Founded in 2015, Sociolla is one of Indonesia’s fastest-growing beauty online shopping platforms. It offers over 150 official brands and more than 5,000 products, including popular names like Cetaphil, Make Over, Maybelline, COSRX, Mediheal, L’Occitane, and Bioderma. Sociolla features a wide range of categories, such as skincare, makeup, hair care, and beauty tools, with products from Indonesia, Western countries, Korea, and Japan. Working directly with authorized distributors, Sociolla guarantees product authenticity and offers free shipping on orders over $7.
- Benscrub
Benscrub, founded in 2014 by Ben, offers over 1,000 products from 40+ brands across Australia, New Zealand, the UK, the US, and France. The platform specializes in natural, clinical, and organic skincare, hair care, and body care products from popular brands like Lucas Papaw, Antipodes, Jurlique, and FrankBody Coffee Scrub. Benscrub provides personalized consultations on its website to help customers find the right skincare products. With a focus on patience and commitment, customers can see long-term results. Benscrub also offers attractive discounts and multiple payment options for a secure shopping experience.
The Rise of Local Brands
Finally, with the ever-growing beauty and skincare market, local brands are increasingly capturing the attention of Gen Z. These brands are set to remain an essential part of the beauty routines of young people, offering high-quality products that are not only inclusive and innovative but also affordable, catering to the price-conscious nature of this generation.
